Case Study｜Hero TikTok MCN
Hero is a content agency specializing in short-form video and livestream ecosystems. When expanding into the Nordic TikTok market, they faced triple challenges: language barriers, cultural differences, and compliance complexity.
SE Pathway became their trusted local partner, delivering end-to-end support — from business negotiations to on-the-ground execution.
2024.08
Hero Enters the Nordic TikTok Market
In August 2024, Hero officially entered the Nordic market. Represented by SE Pathway, the team attended key meetings and interviews with TikTok’s Nordic HQ, securing early approval as an official MCN partner — gaining a crucial first-mover advantage.
Thanks to SE Pathway’s deep local insights and cultural fluency, Hero completed a smooth launch and quickly built a strong creator network, laying the foundation for rapid growth.
2024.12
Hero Becomes the No.1 MCN in the Nordics
Within just a few months, Hero rose to the top as the best-performing TikTok MCN in the Nordic region.
Acting as a bridge between China and Europe, SE Pathway continued to coordinate Hero’s collaboration with TikTok officials, while also leading direct communication with top creators in the region.
This helped Hero efficiently manage creator onboarding, content operations, and monetization — ensuring long-term, stable growth.
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2025.01
Helping Hero Secure Extra TikTok Quota at Live Fest
At TikTok’s annual Live Fest in London, SE Pathway advisor Terry Lieu attended on behalf of Hero and negotiated directly with TikTok’s top management.
As a result, Hero secured an additional 300 creator slots, unlocking new growth potential.
This expansion injected hundreds of thousands of dollars in added revenue and helped cement Hero’s position at the core of TikTok’s official ecosystem in the Nordics.
2025.03
Topping the Charts & Winning Industry Recognition
With continued support from SE Pathway, Hero maintained its No.1 position across the Nordics and other international TikTok MCN markets.
Thanks to outstanding performance in global creator operations, Hero was invited to the TopKlout Global Awards—a prestigious event hosted by leading industry analytics platform TopKlout (克劳锐).
This recognition reflects Hero’s rising global influence and validates SE Pathway’s scalable localization model as a benchmark for the industry.
What We Did?
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Acted as the communication bridge between Hero and TikTok HQ
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Supported negotiations to maximize resources & benefits (e.g. quota expansion)
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Maintained strong relationships with top creators
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Expanded local business operations and talent recruitment
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Provided multilingual translation & cross-cultural support