Case Study｜ Heracles Machinery
Heracles is a Chinese construction machinery brand targeting the mid-market. Facing low brand awareness and limited local channels in Europe, SE Pathway acted as a local partner to build a sales network, optimize product positioning, and help transform it from a factory label to a recognized international brand.
Magnus协同海格力斯参加2023秋季广交会
Magnus协同海格力斯参加2023秋季广交会
Magnus协同海格力斯参加2023秋季广交会
Magnus协同海格力斯参加2023秋季广交会
2023.09
SE Pathway Founder Magnus Joins Heracles at Canton Fair
Magnus, co-founder of SE Pathway, joined Heracles at Canton Fair as a brand representative. He supported booth preparation, gave live presentations, and handled multilingual customer communication. His presence helped Heracles connect with international buyers and close multiple deals during the fair — a key step in the brand’s global journey.
2024.02
SE Pathway Joins Heracles at World Ag Expo in the US
SE Pathway accompanied Heracles to Tulare, California, to exhibit at the World Ag Expo—the largest agricultural trade show in the world. From planning to interpretation, SE Pathway handled the full process and supported on-site communication, helping Heracles break into the North American market. Three machines were sold on the spot, marking the first batch of U.S. customers for Heracles.
2024.03
SE Pathway Brings in German Videographer for On-Site Branding Content
SE Pathway arranged for a German professional videographer to visit Heracles’ factory in China. A full set of promotional videos and product visuals were produced on-site, laying the groundwork for future marketing campaigns across the European market.
2024.07
New Zealand Client Visits Factory,
SE Pathway Provides On-Site Support
A client from New Zealand visited the Heracles factory in China. SE Pathway offered full translation and commercial assistance, helping the client understand product features, production, and logistics. The visit concluded with an on-site purchase of a full container, laying a solid foundation for future trust and cooperation.
Describe your image
Describe your image
Describe your image
Describe your image
2024.11
SE Pathway & Heracles Attend
Bauma Shanghai
SE Pathway joined Heracles at bauma CHINA in Shanghai. Multiple deals were closed on-site, and several promising new leads were discovered. Based on European market preferences, SE Pathway also provided feedback on product design, helping Heracles better align with Western aesthetics and functionality—paving the way for greater global adaptability.
2024.12
SE Pathway & Heracles
Attend Bauma INDIA with Local Partner
SE Pathway represented Heracles and joined forces with their Indian distributor to attend bauma INDIA. By offering on-site interpretation, business coordination, and communication support, we strengthened the link between Heracles and the Indian market—laying a solid foundation for future orders and long-term partnerships.
Heracles Video Collection
｜ Brand Story · Factory · Products ｜
SE Pathway’s dedicated German videographer visited Heracles’ factory and exhibitions to film high-quality content—from brand stories and product demos to factory tours and team interviews. We offer professional 4K shooting, editing, and color grading, helping brands craft visually appealing content for Western markets and expand global reach.
H220E Showcase
H580 Showcase
H160T Showcase
Podcast
DT10 Showcase
Factory Showcase
Our Achievements
In just one year, SE Pathway helped Heracles build and run a global social media presence across YouTube, Facebook, Instagram, and TikTok, gaining over 10,000 followers. We also successfully developed partnerships with 30+ local and international dealers, achieving over ¥10 million RMB in total sales and driving Heracles’ rapid global growth.